Content marketing's power is evident. From companies like Grant Thornton and TD Ameritrade to nonprofits like AARP, there are many examples of successful content marketing that works. These examples will help you learn how to make content marketing work for your benefit. You should consider your customers' audience as well. How can they tell their stories about your company? What makes their stories fascinating? What can we do to improve their experiences and stories?
TD Ameritrade
TD Ameritrade recently launched an in-car service that allows account holders to check their investments and receive market updates from the wheel. With the help of Google's Android Auto or Amazon Echo Auto, drivers can receive real-time market summaries as well as quotes. The company is currently looking for a CEO to replace Tim Hockey. TD Ameritrade offers a range of content marketing strategies that keep its customers informed about financial news.
Megan McLaughlin leads TD Ameritrade's content marketing communications, developing proactive editorial strategies, exploring innovative technology solutions, and supporting social media efforts for the TD Ameritrade Network. She has worked in various creative strategy roles for the company since 2009. Megan spent her time at Grey NY where she was a VP and account manager. Her primary responsibility was to ensure that E*TRADE Baby's famous campaign didn't get lost. She also served as the creative director on two Super Bowl commercials.
TD Ameritrade is an online broker based in the U.S., offering various platforms. Its platforms can be used intuitively and are very easy to use. For beginners, thinkorswim is the best platform, while experienced traders can use the advanced thinkorswim platforms. Users can also use advanced analytics and search to customize their own recommendations based on their past buying and selling patterns.
TD Ameritrade provides a range of tools that can be used to assist people who are looking to make their own investments. Their website offers an Income Estimator tool that estimates the income a portfolio will produce over a twelve-month period. There is also a Retirement Calculator. Portfolio Planner, Required Maximum Distribution Calculator, as well a fee analysis tool for 401 (k). TD Ameritrade provides a contribution and eligibility calculator for small business retirement plans to help owners.
Despite falling stock prices, TD Ameritrade managed to maintain its share price at a high level over the past several quarters. Although trading volume declined in the second trimester, it was still very high year-over. TD Ameritrade had 860,000 clients trade per day, a 9.4% decrease from the prior year. Since the Dec. 24-market bottom, TD Ameritrade has seen a 13% increase in shares. ETrade, Schwab and other brokerages also saw gains of more than 20% over the past year.
Gather assisted TD Ameritrade with the creation and piloting Agile teams. The agile approach decreased cycle times and brought marketers nearer to their customers. The company's pilot teams were a key part of its overall marketing efficiency and effectiveness. They also improved associate engagement and satisfaction. The team's results have been so successful that a full-scale Agile roll-out is currently underway in the TD Ameritrade content marketing department. The program's success has helped TD Ameritrade to gain a better reputation in the marketplace.
TD Ameritrade Institutional launched its Human Finance campaign in 2009 following the recession. This campaign recognizes that people matter more than numbers. TDAI saw an opportunity to enhance the company's image as well as the RIA model, while the financial industry was still reeling from the recession. Its integrated marketing strategy also included Human Finance Project. It started out as a recording booth at industry events. Since then, the Human Finance Project has grown into an integrated marketing campaign.
TD Ameritrade also offers clients a wide range of order types such as trailing stops and stop-limit orders. Investors can also select specific tax lots when placing orders. The margin requirement is set to reflect the investor’s net risk. Investors can trade stocks that offer higher returns and lower capital without having to lose capital. However, this strategy may not be suitable for all investors. This is why it's important to choose a TD Ameritrade investment platform that provides all these benefits, and many more.
Grant Thornton
Grant Thornton must have a proactive, collaborative marketing strategy that aligns with its brand strategy in order to drive awareness and engagement. To achieve this, marketing teams should understand their region's specific needs and assets, and implement strategies that promote client satisfaction, cross-sell, and revenue. You can read on to discover how the firm's strategy for marketing delivers results for clients. Grant Thornton can help to make content marketing a strategic asset.
The new website features improved search functionality and helps clients securely access gated content. This content contains a new location page and Marketo marketing integration connector. Optimizely's search functionality allows administrators to promote content as well as several block types. The new site has improved security, as the website can be accessed at 99% uptime even in remote areas. There are several new block types, as well as the ability to restrict specific content.
Content marketing is vital to a company’s reputation and image globally. It promotes brand awareness and helps to attract talent. Grant Thornton employs more than 4,500 people across the world. The firm has 40 global business centers. Grant Thornton members, in addition to their global reach, are committed to diversity & inclusion. Their global research project is carried out by a global team of independent member firms. Grant Thornton International Ltd. issues the report annually.
Content marketing is an integral part of the firm’s diversity strategy. Grant Thornton content market is a great way for a company to be more easily found by all types of people, as it promotes equality in the workplace. The company is committed to diversity, inclusion and diversity in its recruiting efforts. You can find new opportunities in your career by reading the content marketing guidelines.
Grant Thornton's stories section is a fun way to bring life to the advisory services that they provide. This creates a connection with the company that is vital for audiences looking for solutions and credibility. Further, if you want to know more about the company's culture, you can also learn more about the firm's leadership by visiting its website. If your audience is searching for the right type of solution, they'll be interested in reading about the experiences and opinions of their employees.
Grant Thornton LLP Digital Marketing Managers make $105,001 an year. They earn a base salary of $92,751 and bonus of $12,250. This is nearly $17,347 more than the average US employee. Digital marketing managers may earn $49,000 to $144,000, depending on their experience. They earn $2855 more per month than Content Strategists, and $5,912 less per year than Marketing Operations.
The status Know blog contains a large amount of content. The content is relevant, accurate, and accessible in multiple formats. The company also hosts a blog that provides perspectives from professionals and solutions to common problems. This blog might not seem like the ideal place for content marketing strategies but it has helped to build the company's brand image. So, it would be wise to use content marketing tactics that make sense for you. It doesn't matter how you approach content-marketing, Grant Thornton blogs will help you reach the people you want to reach.
FAQ
What are the content strategies for different topics?
Content strategy refers to all aspects that relate to how you create and manage digital content. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is essential because it helps you determine where to focus your efforts, what content type you should use and what messages you want to send.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
How long should my content marketing campaign be expected to last?
This will vary depending on industry and the type of product/service offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch this new product in August and continue to update it throughout the year.
You might have two looks for fall if you sell clothing. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals will dictate how long your content marketing strategy lasts. Small-scale businesses may only require one channel. Larger companies may need to use multiple channels to reach their target audience.
Why should I do content marketing?
According to HubSpot, "The average person spends nearly two hours each day consuming some form of content--on social media, in their newsfeeds, while watching TV, reading magazines, browsing websites, listening to podcasts, and more. That's a lot of time spent with content!"
Can I just post links to other sites' content?
Yes! This is called link building. Linking back from other websites is a great way for your site to get more traffic. However, be sure only to include links to reputable sources.
What is the cost of hiring a content strategist to create content?
Many agencies and freelancers are willing to offer content creation services at reasonable rates. Some companies pay more for the experience of the person who is working on the project.
Is content marketing successful?
Yes! Hubspot reports that Content Marketing has been ranked as one of three top digital marketing channels in lead generation.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to Create a Content Marketing Video?
Content Marketing Videos are one of the most effective ways to communicate your message to your audience. You can connect with your audience by sharing stories that they are interested in. How can you make these videos stand out from others? Here are some ideas to help you create videos that stand out!
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You should first know when creating a video that there's no such thing as "one size fits all." You want to tailor your video to speak directly to your audience. You can't make everyone watch your video if what you're trying say isn't relevant to them.
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You shouldn't pick the cheapest option when selecting a platform. YouTube, Vimeo and Instagram are just a few of the many platforms that are available. Each platform offers different features and benefits. By choosing wisely you can save money while increasing engagement.
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Make sure to include subtitles while filming! It makes it easier for people to understand your language barriers and makes videos more accessible.
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Finally, ask yourself these questions before you start: To whom am I speaking? What is the purpose of this video? What does my video signify to me? You'll be able to create videos much more easily once you answer these questions.