As long as the focus remains on the three pillars that make up digital marketing, such as authority, social media, and AI-assisted, then the future looks very bright for content marketing. I will be discussing how each pillar will play a key role in content marketing for 2018.
AI-assisted, content produced by humans
AI is revolutionizing content marketing. Not only is AI capable of creating content for the web, but it can also interpret user data and learn from past behavior. YouTube uses several AI algorithms to determine user preferences and make recommendations. Silby, can for example identify spam mails. Financial reports and product descriptions are two other examples of AI-assisted material. While AI is not yet a substitute for human-produced content, it has a wide array of advantages for businesses and consumers alike.
User-generated content
Let's examine a few examples of user-generated content (UGC). Brands such as Anthropologe use UGC brilliantly. They mix professionally-styled images and photos from customers to show the products. One post shows a model wearing Anthropologie clothes, while another depicts the same dress on an eight-foot woman in a four-size. They create seamless shopping experiences for their customers by blending them.
Longform quality content
It doesn't matter if you are planning to write longer content for your content marketing strategy in 2018, this is still a new trend. The debate over whether longform content is better for SEO isn't new, but one thing remains clear - long-form content gets more traffic than short-form content. According to SEMrush, articles over 7,000 words generate significantly more traffic than those between 900 and 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
Content marketing's future is snackable. But what is it? This new content allows consumers to get a brief summary of information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. Brands can use these snippets to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Companies like Netflix and Amazon have made personalization a standard feature of their websites. But only about 33 percent of marketers are doing it right. The best companies are using data to create personalized content. This includes browsing habits, preferences, behavior, and even browsing history. This allows you tailor the content to each visitor and optimize its effectiveness. Personalization is a powerful tool that can be used to your advantage.
FAQ
What does it cost to hire content strategists?
There are many agencies and freelancers that can provide content creation services at affordable prices. However, some companies choose to pay more because they value the expertise of the person working on the project.
What is Content Marketing?
If someone visits your website, it's because they are looking for something particular. Great if they find what they are looking for. If not, they will leave the site and look elsewhere. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. This content can be used across all platforms (social media and email). so people will always have access to it.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content market services is often cheaper than hiring fulltime employees. This allows you to scale quickly, when you need it.
HubSpot research shows that outsourcing content production can cost around $5 per lead (for B2B businesses) and $22 per lead (for consumer brands).
However, there are plenty of web resources that provide free content marketing tools that you can use to create engaging content that converts.
There are many ways to create optimized content for search engines like Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. However, once you are proficient in this skill, it will be easy to produce content.
You can start by creating simple landing pages using WordPress and then move on to building out your site. You can then build your portfolio over time.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How can content marketing be started?
For businesses to reach potential customers and create leads online, content marketing is a powerful tool. This helps you reach potential clients by providing valuable information on products or services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
You can start by creating a blog. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This makes it possible for people to return often to your writings. To share information and news with your followers, you can use social media platforms like Twitter and Facebook.
YouTube allows you create and upload videos. These videos can educate viewers on topics related to your business.
Canva and other tools can be used to create infographics. Infographics are visual representations of data. They are great for explaining complex concepts and making it easier to digest information.
The more consistent and frequent your posts, the better your chances of attracting new readers.