You can make the most out of your marketing efforts by using a content marketing platform. There are many platforms available, including StoryChief and Percolate. No matter which platform you choose, your business will benefit regardless of which one. Listed below are some pros and cons of each. Let's explore these options to help you decide which option is right for you.
StoryChief
StoryChief will help you implement a content strategy. Its user-friendly interface will make it easy to manage your content marketing campaigns. You can select which platforms you want to publish your content, automate publishing and simplify your content review process. You can also integrate social media campaigns directly into your content. With this tool, your content will be promoted across various channels instantly.
Marketing agencies can use the software to create and manage content campaigns that are effective and scale their businesses. It can integrate with client's CMS systems and social media channels, allowing for easier collaboration and publishing. StoryChief claims it can increase customer engagement, sales, as well as digital footprint. Its marketing calendar provides a comprehensive view on content performance and allows marketers to manage all aspects throughout the content lifecycle from one location.
CoSchedule
You have come to the right spot if you are looking for a content platform that will help manage your calendar. CoSchedule's calendar feature allows you to schedule posts, monitor social media and more. With a drag-and-drop feature, you can move campaigns from one date to another. This makes it simple to stay on top and ensure that your marketing efforts receive the attention they merit.
CoSchedule makes it easy to create social campaign without having to post blog posts. If you don't have time to create social posts, you can use templates to quickly set up a schedule. You can also save a single post from social media to a campaign as a template. CoSchedule is also a great tool to promote old blog posts. This platform allows you to schedule social media posts, send emails, manage ads, and even manage them.
Percolate
If you are looking for a content marketing platform, consider Percolate, a software solution that can help you create, deliver, and track content. Percolate integrates with many other systems and tools to offer visibility solutions. It recently received new funding. Read on to learn more about the platform. You will be glad that you did.
The powerful content management system in Percolate allows marketing teams create and manage campaigns from a single location. Percolate helps marketers collaborate across departments and teams, and includes enterprise-grade approval chains and an image editor for editing content. Percolate also offers customizable topic and tag analytics, which can help you measure the success of each campaign. Percolate also allows marketers to manage content and create editorial calendars across different channels and teams. Using Percolate, you can also manage social media accounts and track users' interactions with them.
HubSpot
When it comes to attracting customers, a content marketing platform such as HubSpot can make it easy. By offering value to users, HubSpot helps companies create a connection with leads. HubSpot tracks user behavior, and then follows up with those leads. It is possible to achieve all of your business goals by having a content marketing platform capable of doing everything for you. The right platform is essential.
It's possible that you are new to content market. HubSpot is a great tool that can help you create a foundation for your content marketing program and capture more leads. It also converts them into sales. There are some mistakes you should avoid when using the platform. These are 38 mistakes that HubSpot users make. Converting leads into opportunities is one of the most difficult tasks.
Scripted
The Scriptedcontent marketing platform offers a wide variety of writing services and collaboration tools. It also provides analytics to help you analyze and optimize the performance your content. This platform automates content creation with tools that include collaborative editing and approval as well as writing tools. You can also find freelance writers on the platform. You can sign up for a trial to see if you're ready to hire writers or pay for the paid version.
To use Scripted, you will need to have a content strategy to start with. A content strategy will help you to achieve your business goals. This may be a challenging process, and it is important to communicate your content ideas with the rest of your team. Scripted makes it much easier by providing recommendations. The recommendation feature of Scripted uses artificial intelligence to optimize content prior to it being written.
FAQ
What is the role and responsibilities of content strategists?
Content strategists are able to help you understand what search terms people use on the internet. They make sure your website is optimized for search engines to help you rank high. They also create content to be used on social media sites like Facebook, Twitter and others. They also write copy to advertise, blog, or website.
A content strategist works closely with a marketing team and helps to organize a cohesive plan for the company's online presence. Content strategists can work independently, but they usually collaborate with the rest of the team to ensure that each piece of content serves its purpose.
Why is content marketing important?
Content marketing does not mean creating high-quality content just for the sake. Instead, content marketing involves engaging people on an emotional level and helping them solve their problems. This requires an understanding of the online behavior of people.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy is a great way to understand customers' psychology and engage them in the best possible ways.
It will also help you increase your conversion rates, which can lead to higher profits.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content Marketing Strategy is more efficient than any other type marketing.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
Is it easy to measure content marketing?
Yes! Measuring results is part of the process. It will help you decide if your efforts were a success and if you have to make any adjustments.
It is possible to track the number of visitors from different sources, including organic search, email and social media. You can also track conversions such as sales leads or purchases.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
If you want to self-produce content, you will need to learn how you can create great content. Once you learn it, creating content will become easy.
First, create simple landing page using WordPress. Next, start building your site. This way, you can build a portfolio over time.
How much content marketing should I invest?
This depends on the number of leads you wish to generate. The average cost per lead ranges from $5-$10, depending on the industry. We spent $20 per lead when we started our business. Today, we spend an average of $6-7 per lead.
What is one of the main goals of content marketing?
Content marketing provides valuable and relevant information to customers. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. Delivering value is key.
What if I post only links to other sites' content.
Yes! This is called link building. Linking to content from another website is a great method to increase your site's traffic. Make sure you only include links from reputable sources.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
Informationgraphic creation tips for content marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. Infographics can be used to communicate your message.
To create an infographic using design software such Adobe Illustrator, Photoshop or other similar programs, you will need Adobe Illustrator. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.
Look online for inspiration to create your own infographics. To show how many calories certain foods have, you can use a picture of a pyramid to illustrate this. You could also replace the numbers with images of the food. You might also want to calculate how many calories are in soda pop. This can be done by taking a picture with a bottle of Coke.
Once you've created your infographic, share it on social media channels like Facebook or Twitter. This allows people to learn more about the concept, even if they aren't familiar. In order to make others see your infographic, use hashtags when you post it on social media. You can use hashtags to allow others to follow your conversations about specific topics.
An infographic is a shorter version of a blog post. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. You can communicate more information in less space.
Make sure you consider that your infographic will be difficult to read by some viewers. It is important to use large fonts and avoid relying too heavily on colors when designing your infographic. Make sure all text is legible.
Here are some more tips
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Use an infographic template. There are many free templates available online and in printable formats. Canva, Piktochart or Google Slides are three of the most well-known templates.
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Create your Infographic. To create your infographic, use the template. You can use any kind of media that you feel is appropriate for your audience. For example, creating an infographic about the best places to eat in Seattle might choose photos of local restaurants.
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Add text. Add text after you've created your infographic.
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Add images. Your infographic can also include images. These images could be photos, charts, graphs or icons. Make sure your picture is relevant to the topic you are adding.
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Make It Interactive. You can also add interactive elements such buttons, maps, links, and other features. This will engage your audience.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Do you know how well your infographic performed? Did people click through to your website? Did they signup for your mailing list? Was your infographic received well by them?
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Improve. Are there ways you could improve your infographic? Could you do better next time?
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Repeat. Repeat.