Campaign Monitor has released an email marketing statistics report, which includes industry benchmarks. For the past year, the average open rate for emails sent to consumers in the retail industry fell from 15.2% to 13.9%. This is due to high levels of competition in the sector. The retail sector is still one that drives consumer action and generates high levels of email engagement.
24 email marketing statistics every professional needs to know
Email usage continues its rise and is projected to surpass 4 billion in 2023. At the moment, there are 3.9 billion email accounts. By 2024, that number is expected to rise to 4.3 billion, with a projected growth of 3.2% per year. In the US, an average worker receives 126 emails each day. That number is expected increase as more people get active email users.
The first device that most email users access is their mobile phone. Those aged 18 to 34 will often read their emails on their smartphones first. The percentage of users who use smartphones to read their emails decreases as they get older. Emails opened on a mobile device are more likely to be read first than those opened on a desktop or laptop. 70 percent of mobile email users will delete messages with poor formatting within 3 seconds.
Industry
Email marketing has been proven to be a great way to establish a relationship with your prospects. Many industry statistics support the idea that email marketing has the potential to increase a company's profitability. There are many industries that have different email openings, click-through and conversion rates. Retail has the lowest open rates and click-throughs (less than 1%). The education sector, on the other hand, has the highest open and click-through rates (more than four percent).
Email marketing can increase sales. However, it is important to know how to engage your audience. Email marketing can be personalized based on demographic data. According to one study, email was used by 88.3% in Asian-American, Hispanic or African-American households. Research shows that email campaigns can boost revenue by up to 40% if they are well-crafted. Additionally, an email campaign has a 40 percent higher average click through rate than social media. 61% prefer to receive promotional emails only once a week.
Subject line
Email open rates can be a crucial metric in any email marketing campaign. It is important to understand how to optimize your subject line in order to increase your open rates. Calculating the open rates of different emails can be done using formulas. These formulas will help you to better understand how to write an attractive subject line that will encourage recipients to open your emails.
Keep your subject lines short and sweet. People like to read short emails that contain fewer words. It will reduce your open rates if your subject line is more than seven words long.
Unsubscribe rate
Email marketing metrics that are important include the unsubscribe rate. This is a percentage of your email subscribers that unsubscribe after they receive your marketing campaign emails. If you have a high unsubscribe rate, you may want to examine what is causing this and how to lower your rate.
High unsubscribe rates can harm your reputation as an email marketer, according to statistics. If your strategy isn't working, a high unsubscriber rate could be a sign of problems. An example of this is a high email volume or irrelevant content. Also, your email templates may be out of date.
An unsubscribe rate of less than 2% is a good indication of list hygiene. Low unsubscribe rates indicate that you are correctly targeting your audience. Your unsubscribe rate can be reduced by focusing on segmentation automation and personalization. You shouldn't strive for a zero unsubscriber rate. Email marketing has an average unsubscribe ratio of 0.17%. Anything lower is good.
FAQ
Do I have to post links to content on other sites?
Yes! This is called link building. It is a great way of increasing traffic to your website by linking back to other sites' content. Links to credible sources should only be included.
How long will it take to get started with content marketing?
It depends on the size and scope of your business. Smaller companies often don't have sufficient resources to invest right away in content promotion. However, it can pay off big-time if you're willing to put in some time.
How does Content Marketing Strategy work for me?
Content Marketing Strategy grants you access to data that you would not otherwise have. This data allows you to measure which types of content perform better than others.
It allows you to identify the most effective strategies to drive more visitors to your site. It can also give you insights into the behaviour of your audience, so that you can produce even better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
The Content Marketing Strategy helps you identify the messages that resonate with your audience.
You can find out their preferred content by analysing these messages. You can use the same content to keep your winning ideas going.
Finally, a Content Marketing Strategy will help you track how your content performs. You will see which content types are performing better as you share more.
In summary, a Content Marketing Strategy will ensure that your content performs to its potential.
Statistics
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
Why Make A Content Marketing Strategy? Why Now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. You don't need to do everything at once, but it is possible. Start small.
Take one step at a time. To do too many things at once can lead to burnout and slow progress. Instead, concentrate on one thing at time until mastery.
Start small. Don't worry about perfecting every aspect of your content marketing plan today. Focus on one piece of content marketing at a time. You'll find yourself more comfortable and will naturally increase your efforts.
Profit from your previous successes. Use your network and existing reputation to build upon previous successes. Reach out directly to industry experts and ask them to promote your content. You can also organize an event and invite bloggers.
You don't have to be an expert in creating content. Begin with something basic. Perhaps you will write a blog post or host a webinar. You should be able to measure the effectiveness of whatever you choose.