You can make your Facebook page more successful by following these steps. Start by filling out as much information about your business as you can. For your users and Facebook, the more detail you provide, the better. Cover photos and profile pictures are vital visual elements for a Facebook business page. Make sure you include more than just a logo. Video can be included to the cover picture.
Optimize your profile picture and cover photo for different dimensions
Optimize your profile photo and cover photo for different dimensions when building a Facebook Business Page. The profile picture sits above the cover photo, so make sure it isn't too big. To modify it, hover over the bottom-right corner.
Remember that your profile and cover photos can be resized to fit different sizes when you create a Facebook page for your business. Mobile users' covers photos should measure 820 pixels in width by 315 inches tall. Desktop users' photos should measure 820 pixels across and 640x360 pixels respectively. Facebook will reduce any images smaller than that and it could cause blurred photos. You should choose a suitable image size and save it in a PNG format.
Add a "Call-to-Action" button
Adding a call-to-action button to your Facebook business page will encourage visitors to take important actions, such as purchasing tickets or downloading an app. Call-to-action buttons are available for free on Facebook, and can be added by Page admins, editors, and moderators. You can track how often people click them and encourage people to take action by adding one.
Depending on which CTA button you choose, placing the button in the right place on your Facebook Business page can prove difficult. Before you place the button on your company's page, it is best to test it. You can also choose from a list of different options, depending on the type of action you'd like to entice visitors to take.
Create a compelling brand story
A compelling brand story is essential if you want your Facebook page to succeed. A brand story is a brief description about your company's mission, vision and values. It should also show your audience why they should care about what you're selling. Six key elements make a brand story compelling. These are some suggestions for telling an engaging story.
A great brand story connects the company's products, services, or experiences. It helps people find it. It also links the brand promise and the aspirations for the audience. Engaging with customers and building loyal followers is possible only by telling a compelling brand story. This guide will help you create a compelling brand narrative.
Choose a category for your business
Facebook will allow you to add as many categories as you like, but it will not remove existing ones. It is best to pick as specific a category you can. Facebook will rank your page higher if it has three categories. You can add as many of them as you wish. The categories can be organized in drop down lists. Next, fill out the details of your business. You might have to add a number or an address depending on what your business is.
Select a business category first. You can create pages for local businesses, companies, brands, artists, causes, and others. You can also include entertainment pages. If you have a small company, it is best to choose a category that relates to the product or services you sell. If that is the case, you can add a page to support a non-profit organization.
Upload a cover film
A cover video will make your business page standout. Cover videos are a great way to advertise your product or service and can be as long as 90 seconds. Your video should be short and focussed on the key points of your company. A CTA (such as a coupon or trial offer) can be included. You can also set them to automatically loop or play as a GIF.
Before you upload a cover video to Facebook, make sure it meets all the requirements. Video must be at least 1080px in resolution and no larger than that. If you don't have any video equipment, you can purchase stock video online and upload it to your business page. Make sure your cover video is about your target audience. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
Where should I start with Content Marketing?
Start by identifying who your audience is. Who are they exactly? What are their needs? How can you help them? Once you know who you're writing for, you can determine where to focus your efforts.
Are you looking for content marketing that can be done by one person or a group?
The answer to this question depends on your budget, skill set, and experience. If you don't have the resources available to hire someone to take care of the day-to-day content creation, distribution, and optimization tasks, you will need to learn how to do it yourself.
If you genuinely want to be successful with content marketing, you shouldn't try to do it without some support structure.
A content agency or strategist can help you save time, money and get better results.
You will not succeed if you aren't willing to work hard, provide high-quality content every day and stay on top of the changing trends. It is essential to have a solid content strategy.
Should I hire a content marketer to write my content marketing?
No! You don't need to pay a professional writer to produce content for your business. There are tons of free resources out there that can help you get started.
What is my ROI when I use a Content Marketing Strategy to Market?
Businesses that use a Content Marketing Strategy have an average ROI of between 5x-10x higher than those that don't.
A Content Marketing Strategy is designed for sales and leads generation.
It can also provide valuable insight into your company. These insights allow you to make smarter decisions, such as identifying new opportunities and improving customer service.
So, if you're wondering how much money you could be making from a Content Marketing Strategy, let me tell you:
You can easily double your overall revenue.
Can I do content marketing without an SEO expert? Yes!
SEO professionals understand how search engines such as Google rank pages. They are also familiar with the keywords that should be targeted when optimizing your site.
How long will it take for content marketing to be started?
It depends on how large your business is. It is more difficult for smaller businesses to invest in content marketing right away. But it can pay big-time if your are willing to put in the time.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What are some of the best content marketing tools?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? What will it do for me now? What about in two years?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means you don’t need time to create new graphics and write unique content. Instead, focus on creating content that is relevant to your audience.
Marketo allows you to easily add images and videos to your blog posts. This is one of the reasons Marketo has been so successful. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo won't allow you to edit your image or video files.
Content Marketing Platform#2: Trello
Trello is similar to Kanban boards in project management. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows you create individual boards for each member of your team and assign them specific responsibilities. It facilitates information sharing among employees.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use Trello on any device.
Trello makes it possible to invite people to collaborate on projects.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite - Content Marketing Platform 3
Google offers a range of products tailored to business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
These applications are not free. Each user must be paid individually. But if you plan to use them for multiple purposes, many plans start at $5 per month.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if you just want to create one document, you can do so for free.
Google tools can be integrated with other apps such as Gmail. This is a huge advantage. Google tools integrate well with other apps such as Gmail, so you can send links to documents by email and store data efficiently in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can also create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate processes and create reports based upon real-time data.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
When it comes to pricing, HubSpot offers a free trial version. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.