The average open rate refers to the percentage of emails opened by recipients. Emails that bounce do not count towards the average email open rates. When you send 90 emails, 30 of them will be opened. Only 33% will open the emails. This can be avoided by making sure your email addresses have been double-opted in. This way, only those people who have confirmed that they wish to receive your emails will be included.
GetResponse
Email open rates differ from company to company. An email with a strong open rate does NOT necessarily mean your email will receive a high click through rate. An example: A company in the beauty and health industry might have a 23% open ratio, while an internet marketer could see a 15% open rate. The best way to know your own email open rate is to benchmark it against other companies and industries. Unfortunately, email open rate data is often not reliable.
Campaign Monitor and GetResponse track open rates and click through rates for email campaigns. Campaign Monitor found that sending emails at the end of the working day resulted in higher click-through rates. However, Friday's emails had a lower open ratio. Interesting results also revealed that email newsletter frequency had an impact on engagement rates. Sending only one newsletter a week yielded the highest open rates and click-through rates. This study suggests that sending an email on a Tuesday is the most effective time.
GetResponse benchmarks
GetResponse, one of the most well-known email marketing companies worldwide, has released a report with benchmarks on the average email open rate. The company used over 4 billion email messages to generate the data. Similar benchmarks were released by Campaign Monitor, but their results were quite different. While GetResponse's report is an invaluable resource, it is best to use your own data as well.
Email marketers face stiff competition in their inboxes. Email open rates have risen by about 23% in the industry of health and beauty, and to just 15% for internet market. But email open rates vary greatly by industry and the average is not necessarily the same across industries. While email open rates are important to determine the performance of your marketing campaign, it is not enough to merely look at benchmark data. You need to improve your own open rate, and other important metrics. There are several ways to increase your open rate.
Keap data
Keap Data can increase your average email open rate by increasing the use of their data. Keap data's email marketing software allows you to send over 1.1 billion emails per month with an open rate of 20%. This is significantly higher than the industry standard. Keap makes email marketing easy and trackable by using data collected from many different tools. They offer email marketing automation, as well as built-in A/B test. Their automated spam detection and intelligent email messages are based on well-proven algorithms.
The company also has a range of pricing plans to suit various budgets. The first 500 emails broadcast cost only one user license. Additional 1,000 contacts will cost you $30 per month. There are significant discounts available depending on how many people you use. Keap also offers a range of highly integrated customer management tools such as sales pipelines and marketing campaign planning. You can also get metrics, appointment management and invoicing.
FAQ
What is strategic Content Marketing?
Content marketing is the art of creating content that people can share across different channels. It is all about giving people what you want. The best companies are those that get this.
Strategic Content Marketing ensures you give them exactly what they need at the right time.
It is important to understand what people care about, and to listen to their thoughts. Next, you need to create high-quality content which answers their questions or solves their problems. This builds loyalty and trust. It also ensures you are available to them when they have a need for your product or services.
What is Content Strategist?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists are skilled at creating strategies that will engage customers and prospects. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They also know how social media platforms can be integrated into campaigns. They are also skilled in using technology tools such video and virtual reality to provide powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Is content marketing right for me?
If you already know your message, then a Content Marketing Strategy works perfectly.
However, if you need some guidance before getting started, here are a few questions to ask yourself:
Do my company need to communicate a particular message? Or do I want to create content that resonates with general audiences?
Is it better to generate leads or convert visitors into buyers?
Are you trying to promote one or multiple products?
Are you interested in connecting with people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Where should I start when it comes to Content Marketing?
Start by identifying your audience. What are their needs? What are their needs and wants? How can you assist them? How can you help them?
What are the various content strategies?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. It encompasses more than what you post on social networks like Facebook and Twitter. It also includes what content you select to highlight on your blog, website, and other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
Understanding the role of content in the overall business goals is crucial to help you realize them.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
Why Make A Content Marketing Strategy? Why now?
Content marketing can seem overwhelming at first. But the truth is, you don't have to tackle everything at once. Start small.
Start With One Thing At A Time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, keep your eyes on one thing at once until you have it mastered.
Start Small. Don't be too concerned about perfecting every aspect in your content marketing strategy today. Concentrate on one aspect of content marketing at the time. You will find that you become more comfortable with your content marketing efforts.
Profit from your previous successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Or, you can organize an event for bloggers.
You don't have to be an expert in creating content. Begin with something basic. Perhaps you'll create a blog post, host a webinar, and even hold a live Q&A. Whatever you choose, make sure you can measure its effectiveness.