As a social media marketing expert, I'm constantly on the lookout for new trends on Instagram. What are these features? How will these new features affect your business's performance? Are they worth the investment? You'll find out in the next section! Here are a few of Instagram's top trends for 2019.
Carousel posts
Before you create an Instagram carousel, it is important to decide what kind of content you want. The number of frames that you wish to include on your account, how you would like the photos to be arranged, and whether you want the whole thing looking like a panorama. Once you have determined the format of your post, you can add relevant photos or videos to your Instagram picture library. To add photos and videos to your Instagram photo library, click on the "+", then tap the "layered square" icon. From there, you'll be able to select as many media files as you want to display in your carousel, which is usually between two and 10 photos. You can also choose as much video as you want but not more that four gigabytes. Drag and drop to change the order of visuals in the carousel.
Marketing to Influencers
Many benefits can be derived from influencer marketing on Instagram. According to a recent survey, 34% daily US Instagram users have made a purchase due to an influencer recommendation. This shows how important influencers to the public are, and that the power of this influence is not limited to Instagram. It is effective across platforms, from the Internet to traditional media. A professional influencer can help you design an Instagram marketing strategy to meet your business goals.
TikTok-style content
The WOW trend is new to Instagram users who are avid Instagram users. This is the trend of creators sharing their best travel moments. It's very similar to TikTok's Hacks videos. TikTok is a video format that allows creators and users to share behind-the scenes content and reveal secrets. This kind of content can be packaged as a TikTok video with voiceover and uploaded to Instagram.
Adding virtual stickers to Instagram
You may have wondered how to add virtual stickers on Instagram. You can also create a poll using stickers. You can create polls about any topic, question, or customize the font, color, and other details. You can even add emojis, too! These are some tips to make Instagram stickers more useful. Instagram stickers allow you to create polls, in addition to the "like" or "comment" functions.
Using the same hashtags for every post
Using the same hashtags for every post in Instagram is an incredibly inefficient way to increase your posts' visibility. The Instagram app's "Recent" section is arranged by the date of the first post. Adding a hashtag later won't boost your post's recency. Instagram's algorithm also penalizes users who repeatedly use the same hashtags. Your account could be banned if you continue to use the same hashtags over and over again.
FAQ
How is content marketing different from traditional advertising?
Traditional advertising focuses primarily on attracting attention. Content Marketing focuses more on creating value. Traditional advertising is often a waste, as most people overlook it. However, content marketing can lead to much higher engagement rates.
Do I really need to hire an agency to do content marketing?
No! It is possible to create high-quality content online with a variety of tools. Plus, agencies tend to charge a premium price for their services.
What are the benefits from content marketing
Content marketing helps drive leads and sales by creating high-quality content. Content marketing provides an ongoing stream of original, fresh content that can be used for promotion of products and services. Content marketing is a great way to increase brand awareness and trust among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How To Write An Effective Press Release
Press releases can help you establish authority and credibility in your chosen niche. They can help you establish connections with journalists and other influential people.
Many business owners have difficulty writing a press release. They lack the necessary skills to create compelling copy.
Here are some tips that you can use to create your next release.
Know Your Niche
Before you start writing your press release, it is important to know your niche. This is how you identify your niche, your strengths and weaknesses, and what makes each of you stand out from the rest.
For example, suppose you're a real estate agent. If you are a real estate agent, it might be worth including information about your professional affiliations such as the association to which you belong and how long have you been practicing in this industry. Also, you might mention your ability to work with clients and offer excellent customer services.
Include Keywords In Your Title
The title of your release is often considered the most important. It's often the first thing that search engines see in your press release, so make sure it grabs everyone's attention.
Keywords related to your product/service are key words that make titles great. For example, if your business sells custom-made wedding dress, you might use words like "bridal gowns", "wedding dresses", or "customized wedding dresses".
Make sure your headline is relevant
Your headline is the opening line of your press releases. It's the first thing people will see in your press release, so make sure it's catchy and relevant.
If you're writing a press statement for the first-time, it's likely you won't know what type of content works best. It's a good idea to test different headlines against each others. You will be able to determine which one generates the most click rates.
Google allows you to also search for your company's name and include "press release". The top results will provide you with a good idea about what topics work well.
You might have heard it said, "Write for yourself, but publish to others." True, but it's important to think about who your audience is before you simply create a press statement.
Write With a Purpose
Three sections are typical of most press releases:
Each section contains elements that aid readers in quickly understanding the main points.
Executive Summary
This is the shortest and least detailed section of your press release. It usually consists of one paragraph that summarizes your press release.
Here you can provide information about your product. This is where you can explain the benefits of your products and services.
Conclusion
This is the last section of your press releases and contains two paragraphs. First, summarize the key messages from your body. Your business should be positive.
For example, here's a sample conclusion:
"My new book offers practical advice to anyone who wants to improve their fitness and health. I hope you find my book helpful in reaching your personal goals.
Don’t Forget To Include URLs
In press releases, it's common to link to your site. But did you know there are several different types of links?
We'll take a quick look at what types of links to add to your press release.
-
Email: Include a URL in your press release if you send it via email.
-
Social media: Add social media sharing buttons to your site. If a user shares your press release, they will automatically link back to your site.
-
Blog: Write a blog about your press release. Include a link to the press release in your text.
-
Website: Use your press release URL to link directly from your website.
-
Directories: Submit a press release to an online directory such as Digg, Yahoo! Press Release Directory.