Your B2B content marketing efforts will be more successful if you know how to measure their success. If you are unsure, you can refer to examples like GE's online magazine or CMI's podcast. You can also visit the blogs of WeWork or HubSpot. Both companies publish interesting content on a regular basis. In both cases, you can see how their content generates leads.
GE's online magazine
GE's online magazine is a perfect example of B2B content marketing that serves a practical purpose to its audience. The online magazine "The Txchnologist", which is also called "The Txchnologist", focuses on GE’s latest technologies and advances, but also addresses the larger technology landscape. The company has grown to become a renowned resource for technology enthusiasts across the globe. This B2B marketing strategy has led to a steady growth in prospects and readers.
GE's content and products are as diverse as their content. Its scientists, engineers, and thinkers produce compelling content for the general public. The company has partnered with Wattpad and produced an eight-part podcast miniseries called "The Message" which has since topped the iTunes charts. It's not an obvious example of B2B content marketing, but it certainly works. It's not hard to see how.
CMI's podcast
The podcast features regular podcast content. CMI also offers a "Rants and Raves” segment and a podcast about b2b content market best practices. These interviews with CMI founder Joe Pulizzi and industry experts provide valuable insights into what works and what doesn't. The podcast is listened to by nearly five million people each month. It covers everything from content marketing best practices to historical examples.
CMI research has shown that companies of any size can benefit from successful B2B marketing. All sizes are represented by 30% and 27% of marketers reporting high levels of content marketing success. Outsourcing is an excellent way to produce quality content, whether it's blog posts or full inbound marketing campaigns. Outsourcing B2B content marketing efforts is on the rise - 81 percent of marketers are planning to use this option by 2021, up from 66 percent last year.
WeWork's blog
WeWork's Blog might appeal to B2B content marketing professionals. While it might be easy to mistake WeWork's blog for consumer-focused content. It's actually written for entrepreneurs who are trying to reinvent the world. As the gig economy becomes more popular, content marketers will need to address the issue. As such, we recommend using the company blog to inform your strategies.
A B2B blog, or business-to-business, should have a beginning, middle, and end. Provide valuable content for your target audience. A reader will be more inclined to share the post if it is helpful. It's also a lot of fun to read. These are some great tips to use a blog for content marketing business-tobusiness.
HubSpot's blog
HubSpot blogs can serve as the tactical "Wikipedia" for digital marketers. From checklists to ebooks, this blog can teach you how to get started with content marketing. HubSpot actually updates many of its blog posts from time to time. Here are some popular posts. These posts can be used as a guideline for how to make your blog more effective. You must invest in content marketing if you want your blog to be optimized and your search engine rankings improved.
HubSpot blogs are carefully curated and contain soft CTAs. Some articles include links to product pages, or gated content. HubSpot also offers templates as primary lead magnets. Most HubSpot posts feature a soft CTA. Along with three to six other related articles, you can see the original post date and whether or not it was recently updated. It is hard to tell if the articles were hand-curated.
FAQ
How do you create compelling content?
It is important to find topics that you are passionate about in order to create great content. Writing is a passion. This is about finding your passion and then sharing it with others. You'll be amazed at how easy it is to create quality content when you write for yourself.
How long should my Content Marketing last?
That depends on your goals. Some businesses only want short-term success, while others aim for long-term development. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
What makes content marketing work?
Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What are the best content marketing platforms?
Every industry is different, so there's no single platform that will work for everyone. But most industries have at the very least one tool they like to use. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
However, not all tools will be the same. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? What will it do for me now? And what about in 2 years?
Entrepreneur Magazine's top five content marketing platforms are listed below.
Marketo Content Studio - Content Marketing Platform #1
Marketo is a social media management platform for enterprises. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don’t need to spend hours writing content or designing graphics. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy to include images and videos in your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello is the Content Marketing Platform#2
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows team members to create their own boards and assign them specific responsibilities. Trello allows workers to easily share information.
However, unlike Kanban boards, Trello doesn't require any special software to run. It can be used on any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Content Marketing Platform 3: Google Suite
Google has many products for business owners. Google's G Suite offers Google Docs and Sheets as well as Slides and Slides.
This application is not free. Each user will have to be paid separately. Many plans start at $5 per user if you want to use them for multiple purposes.
You would need two licenses if you wanted to create a document or embed a link from another site.
However, if you just want to create one document, you can do so for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools are easy to use and allow you to email links to documents. You can also store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can also create automated emails and track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
HubSpot integrates with more than 200 third-party applications. This is one of its most important features. This allows you automation and reports generation based on real-time statistics.
You won't have the ability to publish content directly via HubSpot. However, you can export it to many formats, such as HTML, PDF, Word.
HubSpot offers an unlimited trial version of its pricing platform. After you upgrade, you will have unlimited access to everything.
HubSpot offers a variety of solutions, including a blog platform and an eCommerce solution.