This Facebook case study focuses on how a brand used dynamic ads for retargeting customers and carousel advertisements to show different elements of a products. We also show how the Rock and Roll Hall of Fame leveraged Facebook Messenger's power to connect with its supporters. These examples are just a few of the many ways brands are using Facebook.
Jabong created dynamic ads to retarget customers
Facebook has made it possible for businesses to create dynamic ads, which can be used to retarget customers. This is particularly beneficial for retailers who have multiple products to market. Dynamic ads let businesses show multiple products instead of just a few images like carousel advertisements, which can display only 10 images. If you are promoting more than ten products, however, consider creating an ad that shows dissimilar items and products with similar characteristics.
Dynamic Product Ads are designed to show relevant products to website visitors that haven't yet completed a purchase. This will help website visitors convert to customers. These ads may feature related products, blog articles, or product reviews. They can also give information to visitors about the benefits associated with doing business in the company.
Facebook dynamic ads offer a highly targeted way to reach website visitors and customers. They can run automatically which can improve your CPA, and KPIs. Facebook dynamic product ads allow you to optimize your campaigns by integrating existing marketing campaigns.
Tata Housing introduced a new model of online home purchasing in India
Tata Housing, a real estate company in India, has pioneered online home-buying. The company has teamed up with Google to offer new ways to sell houses. Their social sell campaign on Facebook, titled 'Goa Paradise', gives prospective home buyers a chance to buy homes in some of Goa's most coveted locations. This campaign has been extended to Chennai.
The campaign's goal was to make homebuying easier for all consumers regardless of income. It's designed to make the home-buying process as smooth and as stress-free as possible. The campaign is available in 15 projects across eight cities and will last until 28 November 2021. The campaign was also open to over 2000 channel partners worldwide. The campaign is designed for consumers to get large spaces at unbeatable prices. The campaign runs during Christmas and is perfect for those looking to buy a house at an affordable price.
Facebook is India's most popular social media platform, with over 132 million users. Through its social media presence, the company has been able to offer a four-day window of opportunity for homebuyers to book their dream home. Tata Housing was able to reach out to consumers at a number of different touchpoints, including online, through their Facebook page, through videos and special Facebook campaigns.
Pandora used carousel ads in order to showcase different aspects of its products
Carousel ads are a powerful way to show off different elements of a product. These ads are engaging and can be used to highlight a product by using multiple images with informative text. Facebook has many ways to show carousels ads. These ads can appear in the Desktop News Feed and Mobile Marketplace.
Facebook carousel advertisements can be very efficient, especially if you are displaying different aspects of a product. Pandora used Facebook carousel ads for promotion of different aspects of its product. The brand focused its ads on women in Germany, and later used retargeting to target those women who interacted with the carousel ads. This tactic enabled them to increase their conversion rate by 35%. They had 10,000 leads in April 2017 and had reduced their sample distribution costs by nearly two-thirds.
Facebook carousel ads can have up to 10 cards. Each card displays different elements of a product, guiding viewers to different pages on the website. These ads can also contain multiple CTAs, which can lead users to different conversion paths.
Rock & Roll Hall of Fame used Facebook Messenger as a way to reach its audiences
HubSpot customers the Rock & Roll Hall of Fame wanted to increase brand awareness and ticket sales via Facebook Messenger. The museum had previously relied on traditional customer outreach tactics and wanted to try something new. The museum's social media team noticed that many of its visitors used Facebook Messenger to communicate, so they decided to make direct contact with them.
The Hall also launched an online podcast with unfiltered access to some of its most famous Induction speeches. It also featured notable women in rock. Stevie Nicks and Miley Cyrus are among the podcast's guests. The Rock Hall also shared playlists with their most loved #WomenWhoRock tracks.
As part of the initiative, the Hall also added a new program, "Mary Wilson of The Supremes," featuring content from the legendary singer and Chief Curator of The Rock Hall. The program contains special archival content as well commentary from Rock Hall educators.
FAQ
Is Content Marketing Strategy right?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
These are just a few questions that you can ask yourself to help get you started.
Does my business need to communicate something specific? Is it better to communicate with a broad audience?
Do I want to focus on generating leads or converting visitors into buyers?
Is it one product I am trying to promote or multiple products
Am I interested in reaching people outside of my industry?
If the answer is "yes" to any question, then a Content Marketing Strategy is what you are looking for.
What is Content Marketing?
Your site is visited by someone who is looking for something. Great if they find what they are looking for. They will go to another place if they don’t find the answer. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content can be used across all platforms (social media and email). So people will always be able to access it.
How can Content Marketing Strategy help you?
Content Marketing Strategy grants you access to data that you would not otherwise have. This data allows you measure the success of different types content.
It can help you decide which strategies are best to drive traffic to you site. It provides insight into your audience's behavior, which can help you create better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
The Content Marketing Strategy helps you identify the messages that resonate with your audience.
Analyzing these messages will help you determine what content your customers prefer. So you can create similar pieces of content and keep those successful ideas going.
A Content Marketing Strategy allows you to track the performance and effectiveness of your content. By sharing content, you will be able to easily identify which types of content converts better.
A Content Marketing Strategy, in other words, is key to ensuring that your content performs as expected.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
Infographic Design Tips for Content Marketing
Infographics are one of the most effective ways to explain complex concepts simply, making information easy to understand. You should use infographics to spread the message about content marketing.
For creating an infographic you'll need software such as Adobe Illustrator and Photoshop. These programs can be used to create different shapes and elements that represent your data. Then, you can add colors and fonts to make it look great. After your design is complete, you can upload images from Unsplash and Pixabay to your design.
Online infographics can be a great source of inspiration. You could use a photo of a food pyramid to show the calories in particular foods. Then, replace those numbers with photos of the foods. Or, you might choose to look up how much sugar is in soda pop and change that number to a picture of a bottle of Coke.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This will make it easier for people who don't know the concept to get familiar with it. Use hashtags to let others know what infographic you are sharing on social media. You can use hashtags to allow others to follow your conversations about specific topics.
Make your infographics shorter than normal if you are creating them. An average blog post can range from 2000 to 5000 word, while an informationgraphic needs only 500 to 1000 words. You can communicate more information in less space.
Your infographic should be easy to read for some viewers. It is important to use large fonts and avoid relying too heavily on colors when designing your infographic. Also, make sure that all your text is legible.
These are additional tips:
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Choose an Infographic Template. There are many online templates that you can download or print. Canva, Piktochart or Google Slides are three of the most well-known templates.
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Your Infographic is ready. To create your infographic, use the template. You can use whatever media is most appropriate for your audience. In this example, photos of Seattle restaurants might be used to create an infographic about Seattle's best restaurants.
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Add Text. Add text to your infographic once you have it created. You can use Microsoft Word, PowerPoint or Canva to add text.
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Add images. You can also add images to your infographic. You can add images to your infographic. If you wish to include a picture, ensure it is relevant.
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Make It Interactive. You can add interactive elements, such as maps, buttons, and links. This will allow you to engage your audience.
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Share. Share your infographic when you are done.
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Measure. How well did your infographic perform? Did they click through to your site? Are they signing up for your email newsletter? What was their reaction?
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Improve. Is there anything you can do to improve your infographic Are you able to do it better the next time?
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Repeat. Repeat.