85% of teenagers prefer Instagram to Facebook, so it's time to get to know your new target audience on Instagram. Here are some tips to help you find them.
Insta is a favorite of 85% teens
Piper Jaffray has found that Instagram is preferred by 85% of U.S. teens to Twitter and Facebook in a survey of 8600 teens. Instagram's core feature that is image-based encourages users present the best possible version of themselves. Six percent of American teens have linked using the photo-sharing platform to suicidal thoughts. This trend has played a part in Instagram's growth.
According to the survey 72% of US teens said that they use Instagram daily. 69% claimed that Snapchat is used by them. Ofcom in the UK has published two studies on teenage social media networks. The study of 16- to 24-year-olds is the focus, while the study on 12-to-15 years-olds covers ages 12-14. Instagram was the winner in both studies. But Snapchat's share has been declining as more teens switch to Snapchat.
Hashtags can help you reach a new audience
You can use the hashtag feature to tag your posts. But hashtags are great for mobilizing users around important causes. HubSpot used the hashtag #BTPLancs in HubSpot's example to promote the BTP Lancashire soccer club and received more than 20,000 reactions and likes. Instagram is the same. Users can follow brands by using popular hashtags.
Hashtags can increase your reach and improve searchability. Users will see your hashtags more often if they are relevant to the brand's message. The hashtag #jewelry, for example, generates 12.6% more engagement compared to a post that does not include a hashtag. You can use hashtags to find new followers, increase engagement and convert them into customers.
Instagram Insights allows you to pinpoint your target audience
Your target audience can be identified by analysing the data in your posts. Instagram Insights provides a wealth information on who is viewing your profile and what posts are performing well. These insights can help you create content that resonates with your audience and increase conversion rates. Here are some tips on how to use Instagram Insights. Make sure you match your interests with your target audience when comparing Instagram insights and sales data.
Instagram Insights, a free tool, allows you to examine your content without having to leave the app. This will allow you to gain insight into your target audience and what they want. The data will guide your content creation, publishing, and advertising strategy. You'll be able to know exactly when and what you should publish. Instagram users will be able give you useful tips and tricks.
FAQ
Is content-marketing easy to measure?
Yes! Yes! This helps you to determine if your efforts were successful or if you need to make adjustments.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics will show you which pieces performed well and highlight your most important opportunities.
Should I hire an editor to create my Content Marketing?
No! You don't need to pay a professional writer to produce content for your business. You can find tons of free resources that will help you get started.
Why should I have a Content Marketing Strategy in place? Why not just post social media updates or send emails?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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It's possible to assume that sharing this content via social media and email marketing is not practical.
Both assumptions are incorrect.
Email marketing, as well as social media posts, can be excellent ways to communicate with prospects or customers. But they don't suffice by themselves.
Email campaigns alone will not help you reach your goals. You need to integrate it with a larger strategy. Your goals will not be achieved by social media posts. They should be part and parcel of an overall strategy.
This is where a Content Marketing Strategy comes in. You can control your entire content creation process by having a clear strategy.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.
But, when you have a strategy in place, it makes all the difference.
How does Content Marketing work
If someone visits your website, it's because they are looking for something particular. They will be happy if they find what you need. They will go to another place if they don’t find the answer. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content is easily accessible across all channels (email, social media, etc.). It will be available to everyone at all times.
How can content marketing strategy help me?
A Content Marketing Strategy gives you access to data you wouldn't otherwise have. This data allows you measure the success of different types content.
It helps you identify the strategies you should use to drive more traffic to your site. It can also give you insights into the behaviour of your audience, so that you can produce even better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
An analysis of your audience's response to your messages can be done through a Content Marketing Strategy.
You can find out their preferred content by analysing these messages. This will allow you to create similar pieces of content, and help keep your ideas alive.
Finally, a Content Marketing Strategy will help you track how your content performs. You can quickly see which types of content converts best by sharing them more.
A Content Marketing Strategy, in other words, is key to ensuring that your content performs as expected.
How do I create engaging content?
It is important to find topics that you are passionate about in order to create great content. To be a successful writer, you must choose topics that are important to you. This involves understanding your personality and sharing that knowledge with others. You'll be amazed at how easy it is to create quality content when you write for yourself.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
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How To
What is a content marketing plan?
A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It serves as a guide for content creation and distribution.
The CMP can be broken down into three areas:
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Your overall strategy. What do you want?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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How you will execute your strategy. Which channels are you going to use to share your content. What type of content will your produce?
These are the four essential components of a CMP that is effective:
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience Research – Get to know your ideal customers and where to find them.
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Strategy – Develop a clear vision and strategy for where you want to be. Break it down into smaller pieces.
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Execution - Set realistic expectations around when you expect to see results from your efforts.